Copywriting For Your Business Success
Copywriting and content marketing are essential parts of Marketing in today’s world. It is more important than ever to have the skills to create or work with contracted copywriters to produce valuable and engaging content for different mediums that cuts through the noise and engages your audience effectively.
Marketing has evolved in recent years through technology, which has, in turn, changed the way we do business, by altering processes, consumer behaviour and expectations. This is why content needs to be relevant and highly personalised to stay ahead of your industry.
Run by award-winning content copywriter and marketer, Christopher Melotti (Melotti Media), this class will cover key content planning and strategies to promote customer engagement and discuss the key role it plays in Marketing campaigns across various forms of media. We will work also together to understand more about providing valuable messages and communication to our audience to maximise our brand and value proposition.
Participants will gain knowledge through this hands-on and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Wednesday, 2 May 2018
9:00 AM - 12:30 PM AEDT
Cliftons Training Facility
60 Margaret St
Sydney NSW 2000
Face-to-face and Online
- What is copywriting?
- Why is quality copywriting crucial?
- Good and Bad copywriting + examples
- Improving your copywriting
- Who is your customer?
- Engaging your audience with writing
- Working with a copywriter
- Turning copywriting into content
- What is content marketing?
- Content marketing vs traditional marketing
- Content marketing strategy
- Copywriting different types of content
- Amplification of content
- Social Media and copywriting
- Tips and tricks
This course qualifies for 4 hours of professional development under the AMI's Certified Practising Marketer program.
Virtual Classroom Ticketing
Virtual Classroom allows you to participate in the workshop completely online, through the Zoom conferencing platform. You will see the slides in one frame and the facilitator in another frame. This setup is to allow access to the workshop remotely and interact with your facilitator from anywhere in Australia.
By selecting the Virtual Classroom ticket, you will not be expected to be at the workshop venue, so please notify AMI staff if you change your mind and intend on attending the venue.
Christopher Melotti is a Marketing, Social Media and Copywriting aficionado who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own Copywriting and Marketing consulting business, Melotti Media (www.melottimedia.com.au), where he works with a wide range of clients from Insurance, to Real Estate, Agency, Web Design, Logisitcs, Financial and many more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017.
Christopher possess a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.
He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.
One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.