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Facebook Business Manager Training

Four weekly interactive webinars which are essential training for users of Facebook for Business. This training will walk you through why Business Manager is essential, process for set-up, using All The features, and becoming a Business Manager Master.

You may have come across Facebook Business Manager by now and, either love it or hate it, word is it’s here to stay.

There seems to be a fair amount of confusion about it – exactly what it is, why it’s become a ‘thing’ and if you have to use it. In this post, I’ll explain what Facebook Business Manager is all about and why you might want to learn more about it.

Business Manager is a platform, developed by Facebook, that allows you to manage all your Facebook ‘assets’ in one place and transparently provide others with management rights to your assets; assets including Ad Accounts, Pages, Instagram Accounts, Audiences, Pixels, and Product Catalogues.

Some of the benefits of using Business Manager are:

Securely invite others in your business and external to your business to manage or contribute to assets.
Transparent management of assets
Efficient access, management and reporting

Date

Every Thursday from 3 May 2018

Time

11:00 AM - 12:00 PM AEST

Venue

Online

Cost

From $330

Delivery

Webinars


Topics covered

  • Why Business Manager is essential - why Facebook developed & how it boosts productivity
  • Process for set-up - creating an account; adding people and assets the correct way
  • Using All The features - tools to boost productivity & hidden features
  • Becoming a Business Manager Master - structuring ad accounts & billing; mastery tips and tricks 

Notes

This course qualifies for 4 hours of professional development under the AMI's Certified Practising Marketer program.


Facilitator

Beth Powell

BA Media&Comn, MA Digital Comn
Certificate IV Training and Assessment
AMAMI


Beth is an experienced facilitator and educator with a capability to align theory with practical useable outcomes. Beth has held executive roles in communications and marketing in the commercial, not for profit, and government sectors. Prior to working as a consultant and educator Beth worked for renown international not for profit agencies, an ASX listed company and high profile government organisations.

Beth lectures in Digital Marketing and Applied Social Media in the Bachelor of Business program at APM Institute. She holds a BA Communications from the University of Western Sydney, a Masters Degree in Digital Communications and Culture from the University of Sydney, a Cert IV in Workplace Training and Assessment and most recently was awarded the Inbound Marketer Certification from Hubspot in Boston.