The Australian Marketing Institute's (AMI) representation of the marketing profession goes all the way back to 1933. Since then, we have continually evolved to meet the changing needs of the marketing profession. Today, the AMI represents marketing professionals throughout Australia across a range of marketing disciplines, business functions and industries, to become the leading voice of the marketing profession.
As the leading professional marketing association in Australia, the AMI serves a key role as the conduit bringing together industry and academia. We understand that the foundation to a successful career in marketing is by emerging practitioners being able to select the right marketing program, embedded with strong theoretical principles and industry-ready practice.
By selecting a program rigorously vetted by Australia's leading marketing body, you can be confident that you are participating in a quality program examined by an independent third-party, with knowledge of the needs of industry and practitioners of tomorrow. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program, are on a fast track pathway to becoming a Certified Practising Marketer (CPM) sooner. Becoming a CPM is what distinguishes a marketing practitioner with experience from a person without, for this reason all graduates of a program approved by the AMI are entitled to a credit reduction in time needed to become a CPM.
Programs approved by the AMI include:
Tertiary Accredited Program
Endorsed VET or Industry Program
AMI Recognised MBA Program