Every application to become a CPM is assessed on the individual's merits. To qualify, CPM candidates typically have:
- A minimum of five years of practical marketing management experience
- A recognised marketing qualification or 10 years of marketing management experience/practice
- Extensive marketing knowledge and background experience
Note that AMI Professional Membership is a prerequisite for anyone wishing to apply for CPM accreditation.
For those who have gone that extra step and completed an AMI Accredited Program, recognition is granted with time spent completing your program. This allows for a credit reduction off the five (5) year time needed to become a CPM, owing to the high standards and workplace integrated learning nature of your studies. The following credit is granted for Members having completed degrees as follows:
- Bachelor: 1 year credit
- Graduate Certificate: 6 months credit
- Graduate Diploma: 1 year credit
- Master: 2 years credit
- Advanced Master: 2.5 years credit
How assessment works
CPM certification is based on both quantitative and qualitative assessments of career achievements, work history and education. To be successful, the applicant must accumulate 650 points across all three areas.
The quantitative assessment takes into account educational qualifications, current job function, level of responsibility and total practical experience. In addition, weighting is given to the size of the organisation and the level of the role within that organisation.
The qualitative assessment involves a review of past vocational achievements and current role.
Assessment criteria explained
1. EDUCATIONAL QUALIFICATIONS
A marketing degree or postgraduate qualification in marketing is the basic education level. For those who have completed an AMI Accredited, Certified or Registered program, this entitles you to a credit off time needed to become a CPM.
In some circumstances, substantial marketing experience can substitute for qualifications. However, in these cases applicants must demonstrate conceptual competence acquired through more than 10 years of marketing-specific practise.
2. PRACTISING EXPERIENCE
A minimum of five years of broad marketing experience is required. Applicants must demonstrate a breadth of experience with more than one area of marketing expertise such as communication, market research and sales.
3. PROFESSIONAL ACHIEVEMENTS
Applicants are required to provide a resume of their professional achievements. Clear career progress, increasing functional responsibility and seniority indicate a track record of professional achievement. Evidence of work done, results achieved and career highlights is sought. All claims must be independently substantiated.