Simulations are a great way to experience the real world effect of Marketing and business where the decisions made by participants result in organizational forecasts over many years. These are competitive online, real-world business challenges.

Digital MediaPRO

DIGITAL MediaPRO exposes you to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. Get two of your colleagues and immerse yourselves in the world of digital media. Compete against your colleagues, industry peers and marketers from around the globe!

  • Format: Online Challenge
  • Facilitator: SP Jain
  • Cost: $930 (Non-member); $650 (AMI Member); $558 (CPM) - Per team
  • Date: 20 February 2018
  • CPM PMP Hours: 10

Brand PRO

BrandPro gives participants the chance to prove their marketing expertise by being in charge of marketing two brands in the BrandPRO world. Your job is to develop the marketing mix for two mobile phone brands over 5 years where you will analyse financial & marketing position, decide strategic direction and maximize Share Price Index.

 
  • Format: Online Challenge
  • Facilitator: SP Jain
  • Cost: $930 (Non-member); $650 (AMI Member); $558 (CPM) - Per team
  • Date: 20 March 2018
  • CPM PMP Hours: 10