These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).
A CPM for marketers is what a CPA is to accountants or a licence is to a tradesperson. Just like you wouldn't call some random person from the street to do your accounting or to do your plumbing, you shouldn't trust just anyone to do your marketing. The CPM certification in the workplace is a differentiator for marketing professionals - not all marketers are created equal.
The Certified Practising Marketer designation is the only peak professional benchmark of its kind for marketers in the Asia-Pacific Region. Unlike tertiary of vocational education, CPM is recognition of both formal education and successful application of your marketing knowledge and skills. The completion of a program accredited, certified, or registered by the Australian Marketing Institute entitles you towards a credit reduction in time needed to become a CPM.
The CPM Program:
To find out more about what it takes to become a CPM, go to the Becoming a CPM page.
If you require further information or have any questions, please contact Membership Services on 1300 737 445 or membership [@] ami.org.au.