These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM).

A CPM for marketers is what a CPA is to accountants or a license is to a tradesperson. Just like you wouldn't call some random person from the street to do your accounting or to do your plumbing, you shouldn't trust just anyone to do your marketing. The CPM certification in the workplace is a differentiator for marketing professionals - not all marketers are created equal.

The Certified Practising Marketer designation is the only peak professional benchmark of its kind for marketers in the Asia-Pacific Region. Unlike tertiary of vocational education, CPM is recognition of both formal education and successful application of your marketing knowledge and skills. The completion of a program accredited, certified, or registered by the Australian Marketing Institute entitles you towards a credit reduction in time needed to become a CPM.

The CPM Program:

  • Define excellence in the marketing profession, balancing practical experience and conceptual thinking
  • Advances your knowledge with continuing, relevant, and valuable professional development and networking
  • Promotes the profession of marketing by recognising only qualified practitioners

To find out more about what it takes to become a CPM, go to the Becoming a CPM page.

If you require further information or have any questions, please contact Membership Services on 02 8256 1654 or membership [@] ami.org.au.