Accreditation Guidelines

The Institute's 'Assessment and Accreditation of Marketing Courses in Tertiary Education Guide' aims to assist institutions in preparing submissions for accredidation of their marketing courses.

The guidelines, in three parts, provide:

  • An overview of the background to accreditation
  • An outline of the accreditation criteria guidelines for the assessment process
  • A description of the accreditation process from initiation to final report

The framework will be reviewed every three years to ensure curreny in response to evolving local and global marketing practices and needs.

For each accreditation process, the Institute will appoint a qualified assessment team, comprising subject matter experts who will evaluate and provide constructive feedback on the submission. The assessment team seeks to assure the Accreditation Committee and the Institute Board that the tertiary institution has demonstrated that it is meeting, or will meet, the Institute's standards for professional marketing education.

Educational institutions can download the appropriate guides, registration, and application forms at the links below.

BE ACCREDITED