The Institute's 'Assessment and Accreditation of Marketing Courses in Tertiary Education Guide' aims to assist institutions in preparing submissions for accreditation / endorsement / recognition of their courses.
The guidelines, in three parts, provide:
The framework will be reviewed every three years to ensure currency in response to evolving local and global marketing practices and needs.
For each application, the Institute will appoint a qualified assessment team, comprising subject matter experts who will evaluate and provide constructive feedback on the submission. The assessment team seeks to assure the Accreditation & Professional Development Board that the applicant has demonstrated that they are meeting, or will meet, the Institute's standards for professional marketing education.
Educational institutions can download the appropriate guides, registration, and application forms at the links below.
The Australian Marketing Institute's process entails accreditation / endorsement / recognition (validating that standards are met) and peer review to promote high standards of marketing education, to stimulate self-analysis, and to assist the institution under review to achieve its objectives. The review is conducted in a collegiate manner that includes consultation, advice, and feedback.
The review process follows this pathway:
To start the process, providers should review the Institute's three-part guide, 'Assessment and Accreditation of Marketing Courses in Tertiary Education' and then download and complete the registration form found below.