INFORMATION FOR STUDENTS

Congratulations on the first step of entering your search for a marketing or MBA program, to take you on your journey towards a strong and rewarding marketing career!


Selecting where to study for most people is one of the biggest investments that you will do in your life, outside of purchasing a house. With so many institutions and other bodies offering marketing programs, how do you identify those that actually meet the necessary standards that employers are looking for of graduates? Specifically does your program have workplace integrated learning skills, strong knowledge of marketing theory, ability to apply practically the theory learnt and quality of graduate attributes? The AMI as an independent body has thoroughly examined these criteria in determining whether to grant accreditation / endorsement / recognition towards a program.


Regrettably, these days just about anyone tries to call themselves a marketer. But, what distinguishes those who say they are a ‘marketer’, from those who are actually experienced practising professionals, is becoming a Certified Practising Marketer (CPM). We are the only professional body offering the peak benchmark of this kind in the Asia-Pacific Region, and as a graduate of an accredited / endorsed / recognised program, you are eligible to receive credit towards reducing the time needed to become a CPM.


A CPM for marketers is what a practising certificate is to lawyers or a licence is to a tradesperson. Just like you would not call some random person off the street to act as your lawyer or to do your plumbing, you should not trust just anyone to do your marketing. The CPM certification in the workplace is a differentiator for marketing professionals – not all marketers are created equal. As a practitioner, we provide you with great opportunities to continue maintaining and growing your skills and knowledge, not least of which is through the CPM program. Find out more about the Certified Practising Marketer Program here.


For those who have gone that extra step and completed an AMI Accredited / Endorsed / Recognised Program, we offer credit towards becoming a CPM sooner in consideration of experience undertaken whilst studying with your provider. This allows for a credit reduction off the five (5) year time needed to become a CPM, owing to the high standards and workplace integrated learning nature of your studies. The following credit is granted for Members having completed degrees as follows:


Accredited Programs

  • Bachelor: 1 year credit
  • Graduate Certificate: 6 months credit
  • Graduate Diploma: 1 year credit
  • Master: 2 years credit
  • Advanced Master: 2.5 years credit

Endorsed Programs

  • Certificate III: 3 months credit
  • Certificate IV: 4 months credit
  • Diploma: 8 months credit
  • Advanced Diploma: 1 year credit
  • Bachelor Degree: 8 months credit


Recognised Program

  • Master of Business Administration (MBA): 6 months credit + Immediate subscription to our ‘Pathway to the Boardroom’ email newsletter


Lastly, as a graduate of an Accredited / Endorsed / Recognised program, you are entitled to request in the period after graduating a copy of a reference letter for prospective employers. This letter is provided in soft copy (emailed version) explaining the value of the Accredited / Endorsed / Recognised program that you have just completed (subject to proof of graduation from program and provided it was accredited, endorsed or recognised at the time of graduating).

We look forward traveling on this journey with you as a marketer.