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LinkedIn Marketing with Lucy Bingle


Did you know that 80% of B2B social leads come from LinkedIn compared with 12.73% on Twitter and 6.73% on Facebook?

LinkedIn is the fastest growing social media platform at this moment. Over 500 million users globally (9+ million professionals in Australia & 100 million professionals in APAC). 3 out of 4 users are key decision makers - A perfect marketing channel for building brand awareness and creating business opportunities. Our interactive workshop gives you the tools to build both your personal professional brand and your company’s brand on LinkedIn. We show you how to develop and implement clever LinkedIn marketing strategies, getting you and your corporate brand in front of the right audience.  


Workshop Dates


Topics covered


360° Digital Marketing Approach
Principles of LinkedIn Marketing
LinkedIn Profile Optimisation & Promotion
Grow Your Network, Visibility and Thought Leadership on LinkedIn
Lead Generation & Social Selling Techniques
LinkedIn Company Page Management
Q&A

Notes

This course qualifies for 4 hours of professional development under the AMI's Certified Practising Marketer program.


Facilitator

Lucy Bingle


Lucy Bingle is a LinkedIn Marketing Expert, she provides expert LinkedIn consulting services and LinkedIn marketing training globally. Lucy has over 20 years marketing experience. She is passionate about helping companies and individuals build brand awareness on LinkedIn. LinkedIn is an integral component of an organisations ongoing sales and marketing program to build brand awareness, social selling and lead generation.