The quality of a marketing course will ultimately be judged by the abilit of its graduates to perform at a high level in a changing and competitive business environment. This required a flexibility of approach and a commitment to a lifetime of continuing marketing education.

Marketing courses should enable students to:

  • Develop contemporary marketing thinking and concepts
  • Formulate appropriate marketing strategy and plans to achieve organisational objectives
  • Acquire specific theoretical knowledge and applied skills in preparation for continuted career advancement
  • Acquire knowledge, skills, program-solving ability and appropriate attitudes

The key focus of the focus of the accredication process is to provide educators with industry feedback, knowledge, and experience for curriculum development and improvement, which will ensuure continued professional relevance for marketing graduates.

Click to view tertiary programs accredited by the AMI.