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Marketing Skills are the bones of the job. AMI offers you access to workshops online and face to face which will help you learn new marketing skills or brush up on old ones.

Content Strategy & Copywriting Workshop

It’s more important than ever to know how to create copy for different mediums and what will cut though all the noise.

 
  • Format: Online and in-class (Sydney)
  • Facilitator: Chris Melotti
  • Cost: $550 (Non-member); $385 (AMI Member); $330 (CPM)
  • Date: Thursday 23 August 2018
  • CPM PMP Hours: 4

Content Marketing Strategy

Content marketing courses are essential to stay ahead of the content marketing game. In this strategic course you will examine all areas of content marketing and the role it plays in digital, marketing and business strategies.

  • Format: In-class and Online
  • Level: Intermediate
  • Facilitator: Richard Parker and Jonny Clow
  • Cost: $650
  • Dates: Multiple
  • CPM PMP Hours: 1-3

Analytics Certificate

Explore practical ways to use data analytics to improve organisational efficiency and competitiveness – as well as learning how to stand out through your approach and delivery.

  • Format: Online
  • Level: Proficient
  • Facilitators: Annelies Tjetjep, Gnana Bharathy, Gazal Kapoor, Sonya Zecchin
  • Cost: $3400
  • Date: N/A
  • CPM PMP Hours: 1-3

Digital Analytics for Marketers

A technical topic explained in a non-technical way. Introducing an accessible approach to measuring, analysing and optimising digital marketing activity.

 
  • Format: In-class
  • Level: Intermediate
  • Facilitator: Dan Taylor
  • Cost: $650
  • Dates: Multiple
  • CPM PMP Hours: 1-3

Sentiment Analysis

Discover best-practice approaches that use modern text-mining and predictive analytics techniques to gain insight into consumer opinions and forecast behaviours.

  • Format: Online
  • Level: Intermediate
  • Facilitator: Dr Inna Kolyshkina
  • Cost: $850
  • Date: N/A
  • CPM PMP Hours: 1-3

Analytics Fundamentals

Discover the essentials of analytics and discover different tools that will help you draw insights from analytics.

  • Format: Online
  • Level: Intermediate
  • Facilitator: Dr Inna Kolyshkina
  • Cost: $850
  • Date: N/A
  • CPM PMP Hours: 1-3

Data Visualisation

Establish your own visualisation techniques that will help sell your analytic results to business decision makers.

  • Format: Online
  • Level: Intermediate
  • Facilitator: Gazal Kapoor, John Ottinger
  • Cost: $850
  • Date: N/A
  • CPM PMP Hours: 1-3

Predictive Analytics

Using predictive analytics, discover how you can forecast, model and optimise data to create opportunities and prevent loss.

  • Format: Online
  • Level: Intermediate
  • Facilitator: Dr Gnana Bharathy, Kari Mastropasqua, Kathryn Buttler
  • Cost: $850
  • Date: N/A
  • CPM PMP Hours: 1-3

Conversion Rate Optimisation

Drive big results from small changes. Harness the power of conversion and learn how optimise your site to achieve your online objectives.

  • Format:  In-class
  • Level: Intermediate
  • Facilitator: Cornelius Boertjens
  • Cost: $650
  • Date: Multiple
  • CPM PMP Hours: 1-3

Digital Marketing Channels

Want to optimise your use of key digital channels? Discover how each digital marketing channel can grant you a customer-centric marketing presence.

  • Format: In-class
  • Level: Intermediate
  • Facilitator: Cornelius Boertjens
  • Cost: $650
  • Date: Multiple
  • CPM PMP Hours: 1-3

SEM Essentials

Paid search can transform your business without huge spend. It’s a cost-effective, highly convenient channel.

  • Format: In-class and Online
  • Level: Intermediate
  • Facilitator: Gary Nissim, Jane Woodley
  • Cost: $409.20
  • Date: Multiple
  • CPM PMP Hours: 1-3

SEO Essentials

Shift the course of customer traffic in your direction. Find out how SEO drives new customers and better customer engagement.

  • Format: In-class and Online
  • Level: Intermediate
  • Facilitator: Mark Baartse
  • Cost: $409.20
  • Date: Multiple
  • CPM PMP Hours: 1-3

Social Media Marketing Essentials

Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.

  • Format: In-class and Online
  • Level: Developing
  • Facilitator: Tim Hill
  • Cost: $550
  • Date: Multiple
  • CPM PMP Hours: 1-3

Social Media Marketing Strategy

Research, plan and implement a successful social media marketing strategy from the ground up with our advanced social media training.

  • Format: In-class (multiple locations)
  • Level: Intermediate
  • Facilitator: Tim Hill
  • Cost: $650
  • Date: Multiple
  • CPM PMP Hours: 1-3

Creative School

Learn how to get a job in a creative department & build your creative portfolio.
 

  • Format: In-class and Online
  • Level: Developing
  • Facilitator: David Ponce de Leon, Leo Bajzert
  • Cost: TBC
  • Date: TBC
  • CPM PMP Hours: 1-3

Customer Journey Mapping

Ensure customer understanding is at the heart of your marketing. Learn how to create a compelling experience for customers using analytics tools and insights.

  • Format: In-class
  • Level: Intermediate
  • Facilitator: Mike Zeederberg
  • Cost: $650
  • Date: Multiple
  • CPM PMP Hours: 1-3

Marketing Strategy

We are in the age of the customer, make sure your CX provides advantage for your business. Maximise your customer investments with Australia’s leading retention marketing course.

  • Format: In-class
  • Level: Intermediate
  • Facilitator: Adam Schaffer, David Parsons
  • Cost: $1450
  • Date: Multiple
  • CPM PMP Hours: 1-3

Programmatic Advertising

Harness the power of programmatic. Adopt a simple, fresh and effective platform to power your marketing.

 
  • Format: In-class and Online
  • Level: Intermediate
  • Facilitator: Andrew Hughes
  • Cost: $1850
  • Date: Multiple
  • CPM PMP Hours: 1-3