Improving Revenue, Margin, and Customer Engagement Through the Use of Artificial Intelligence
To sell more at a higher margin, businesses will need to understand and engage with their customers at a deeper level than ever before. The traditional approach of analysing internal data to develop static segmentation models and customer profiles is no longer enough. To drive truly personalised offers, pricing, and messages, you’ll need to use larger data sets, undertake more complex analysis, and do it in far less time. In this session, you’ll discover how Artificial Intelligence is ideally suited for these challenges, and the results global businesses have achieved thus far.
21 May 2018
12 PM - 1 PM AEST
Free for AMI members
$30 for non-members
In this webinar, Matthew Michalewicz, CEO of Complexica will share with you:
- Using external data to create richer and deeper customer profiles
- Using customer opportunity profiling to drive the “best offer” and “best conversation” for each customer
- Moving from static to dynamic pricing
- The benefits of micro-segmentation and how it enables personalisation
- Adding value to customers with analytics insights
Engaging and educational, this sessions will draw on facts and case studies on the topics covered.
Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of predictive analytics and optimisation. He is currently the CEO of Complexica, a provider of Artificial Intelligence software for optimising sales & marketing activities, and a director of several ASX-listed companies, including Prophecy International (ASX: PRO), ComOps (ASX: COM), and LBT Innovations (ASX: LBT). He is also the author of several books, including Life in Half a Second, Winning Credibility, Puzzle-Based Learning, and Adaptive Business Intelligence.