A higher purpose than profit is now an imperative for a thriving workplace. Purpose answers the fundamental questions of "Why are we here? How are we being better for the world, not just the best in the world? What is the legacy we are leaving?” There’s a growing body of evidence proving that purpose is the catalyst for both employee and customer engagement and loyalty. Purpose (if done well) can create a ripple affect across all departments of an organisation, including marketing.
14 July 2017
11 AM - 12PM AEST
Free for AMI members
$30 for non-members
In this webinar, author Carolyn Tate will discuss how to integrate your personal work purpose with the higher purpose of your organisation starting with where you are right now.
Marketer and Author of The Purpose Project
After a long marketing career in the corporate world and her own consultancy, Carolyn took a one year breather in 2010 and returned to work at a women's not-for-profit before founding Carolyn Tate & Co, an education and publishing company dedicated to unearthing a higher purpose in people and organisations.
Carolyn is a keynote speaker and the founder of The Purpose Project and Talk on Purpose learning programs and The Slow School of Business. She's a founding member of Conscious Capitaism Australia and her company is also a Certified B Corporation.
She has been immersing herself in the concepts around higher purpose and the principles of consciousness in business for the past seven years and has been actively working with the contents of this book in her own personal and professional life and with clients.