Beliefonomics: Unlocking the power of brand storytelling

What we believe matters to brands more than ever. In a world of rapid change, hyper-consumption and social narcissism, our beliefs are being expressed in ways that can’t be ignored.

But do you know what your customers truly believe? Once-taboo topics like politics, religion and existential beliefs underpin our daily purchasing decisions. In response, business leaders and marketers must understand and respond to these fundamental drivers if they want to succeed.

Discover how Mark’s ground-breaking framework addresses these issues and unlocks the power of brand storytelling for your organisation. 


26 September 2017


12 PM - 1 PM AEST


Free for AMI members
$30 for non-members



Webinar Overview

In this webinar, Mark Jones of Filtered Media will share with you:


  • How to unlock the vision, purpose and mission of your brand through storytelling
  • The power of moving customers from unbelief to belief in your brand
  • How the beliefonomics framework connects your brand story with customer beliefs
  • Why emotional narratives are the key to customer loyalty and retention


Mark Jones


CEO & Chief Storyteller, Filtered Media

Mark Jones is a brand storytelling strategist and former journalist with a passion for helping business leaders harness the power of story to achieve growth goals. As Chief Storyteller and CEO at Filtered Media, a respected brand storytelling agency in Sydney, he works with some of the world’s most iconic brands find and tell their story, brilliantly.


AMI Member

  • AMI Member

    Available for AMI members only. Please be sure to use your exact name and email address listed on your membership

    Free For All AMI Members

Non Member

  • AMI Non Member