What we believe matters to brands more than ever. In a world of rapid change, hyper-consumption and social narcissism, our beliefs are being expressed in ways that can’t be ignored.
But do you know what your customers truly believe? Once-taboo topics like politics, religion and existential beliefs underpin our daily purchasing decisions. In response, business leaders and marketers must understand and respond to these fundamental drivers if they want to succeed.
Discover how Mark’s ground-breaking framework addresses these issues and unlocks the power of brand storytelling for your organisation.
26 September 2017
12 PM - 1 PM AEST
Free for AMI members
$30 for non-members
In this webinar, Mark Jones of Filtered Media will share with you:
CEO & Chief Storyteller, Filtered Media
Mark Jones is a brand storytelling strategist and former journalist with a passion for helping business leaders harness the power of story to achieve growth goals. As Chief Storyteller and CEO at Filtered Media, a respected brand storytelling agency in Sydney, he works with some of the world’s most iconic brands find and tell their story, brilliantly.