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NSW Sunset Marketing

Date

Wednesday 19th September 2018

Time

6.00pm – 8.00pm

Venue

Maddocks
Level 27, 123 Pitt Street
Sydney NSW 2009

Cost

$40 AMI Member
$50 Non Member

Inclusions

Includes drinks and light refreshments


Using AI to deliver exceptional customer experience

 

Customer experience is the marketers new battleground. To win, organisations need to deliver a personal, relevant and valuable experience to customers across each touchpoint. This is easier said than done and to achieve this, marketers will need to rely on the power or artificial intelligence to deliver on consumers expectations and needs.

The Keynote and Panel will cover the following topics:
• Why CX the new battleground and why you need to care?
• The changing customer expectation and how to respond
• How AI can help to deliver seamless and personal customer experiences
• Quick wins that deliver business results
• How to get started in AI
 


Keynote Speaker & Panellist

Jodie Sangster
CMO Liaison Lead – IBM Watson

Jodie Sangster is the Asia Pacific CMO Liaison Lead for IBM Watson Customer Engagement.

Jodie is a leading data-driven marketing specialist and qualified lawyer (specializing in privacy and data protection) and her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region.

Prior to IBM, Jodie was the CEO of The Alliance for Data Leadership (AADL), a network of industry associations representing and assisting over 1000 organisations to excel in data-driven and digital marketing, analytics and data governance. The Associations include:
  • The Association for Data-driven Marketing and Advertising (ADMA),
  • The Institute for Analytics Professionals of Australia (IAPA),
  • Digital + Technology Collective (DTC); and
  • Data Governance Australia (DGA).
She has also held roles as SVP Global Development for the Direct Marketing Association (USA) and Chief Privacy Officer for Acxiom (Asia Pacific).

Jodie chairs the Global Alliance of Data-Driven Marketing Associations (GDMA), a consortium of 27 data-driven marketing associations around the world with a mandate to advance and champion responsible global marketing and advertising. She is also a non-Executive Director on the Board of Amaysim, Australia’s fourth largest telco.

Panellists

Kshira Saagar
Head of Analytics & Data Science - The Iconic


Kshira has been with the Analytics/Decision Sciences industry for almost a decade having worked across Americas, Asia, Europe and Australia. The focus has been on developing solutions for the Digital Analytics problem spaces of the Retail, Telecom and Insurance marketing departments at some of the leading Fortune 100 clients. In his other roles, he has enabled decision making through data for clients from the Media, Healthcare, Aviation, Logistics and FMCG organisations.

As Head of Analytics and Data Sciences at The Iconic, he's responsible for understanding and enabling data driven decision making across business via a cross-functional team set-up.

Previously at Datalicious, he was responsible for institutionalising data-driven analytics across the company’s core competencies and building a new-age analytical product called OptimaHub that modelled the true impact of digital marketing through a Hidden Markov Attribution model.

Kshira is also a well published author or quite a few thought-provoking articles and blogs on some of the leading online networks like Wired, AdWeek, Analytics Informs

Shaun Temby
Partner - Maddocks


Shaun is a dispute resolution and litigation partner at Maddocks. He is experienced in
competition and consumer law advice and litigation, and property disputes, including
retail and commercial leasing matters, and large scale commercial and contractual
disputes.

As the Innovation Partner at Maddocks, Shaun is passionate about the role that legal technology can play in responding to challenges and disruption currently facing the legal sector. At Maddocks, Shaun leads our innovation strategy – MaddX - focusing on creating a culture of innovation, where we are open to new ideas and new ways of working with each other and our clients.

In 2018, Maddocks was a finalist in the Lawyers Weekly Australian Law Awards 2018 – Innovator of the Year as well as the Janders Dean & LexisNexis APAC Legal Innovation Index 2018.


Thank you to our Sponsor

 


Venue

Maddocks
Level 27, 123 Pitt Street
Sydney
New South Wales Australia 2000


Event Organiser

Australian Marketing Institute
02 8256 1650


Email Organiser