Wednesday 28th November 2018
6pm - 8.30pm

Michael Page Office
Level 19, 600 Bourke St
Melbourne VIC 3000

$60 - $90 (inc GST)
Early bird until 14th November 2018

While it’s fun to make big, bold predictions, any marketer who’s lived through the last decade knows that forecasting marketing’s future is risky business. After all, just over 10 years ago Mark Zuckerberg was still fine-tuning Facebook in his Harvard dorm room. To summarize: none of us are perfect prognosticators. Truth is, a big part of our future will be defined by technologies and trends that aren’t even on our radar right now.

The Australian Marketing Institute has attracted some of Australia’s finest marketing minds to share their thoughts on the marketing trends they think will define 2019 and re-shape how we approach the future. The Marketing 2019 & Beyond series is an opportunity to gain valuable insider knowledge from some of the industry’s most experienced and engaging thought leaders. Our expert panel will discuss future marketing trends across 6 key areas: Content Marketing, Creative Marketing, Digital Marketing, Customer Experience, Data Driven Marketing and Career Management.

Steven Howlett
National Client Development Director – Kantar TNS

Experienced research consultant with over 16 years’ experience working across leading Australian and global businesses. He has proved instrumental in using market research insights to increase market share, improve customer retention / churn and positively impact operational performance. Ultimately Steven helps organisations reach their business goals. Steven has experience across a number methodologies and industries, including superannuation, financial services, banking products.

Sérgio Brodsky
Representing The Marketing Academy Alumi

Sérgio Brodsky (L.LM, MBA) is an internationally experienced and awarded marketing, media and innovation professional having worked on senior strategic roles for some of the world's leading communication agencies.

Sérgio began his career as an IP lawyer in his native Brazil and transitioned as a strategic consultant for a high-tech military company in Israel before pivoting towards the marketing communications industry across the UK and Australia.

Sérgio is a proven thought-leader having been published, lectured and featured as a speaker worldwide. Such accolades contributed towards his appointment as Founding Chairman of The Marketing Academy Alumni and board advisory roles for Marketing Magazine and ADMA.

Sérgio is passionate about cities, culture and the role of brands and technology in society, a rich intersection from where he drew inspiration from to conceive a radically innovative approach to advertising he coined Urban Brand-Utility.

Follow him on Twitter: @brandKzar

Simon Davies
Managing Director, Bastion Brands

Simon is an experienced entrepreneur and the founder and Managing Director of Bastion Brands, a specialist communications agency with offices in Melbourne and Sydney.

Simon founded Bastion Brands independently in 2011, attracting top global medical, digital and creative talent to grow his agency and deliver award-winning work. In 2014, Simon launched his own unique ‘Stand, Story, Strategy’ branding methodology, which formed the basis of his MBA thesis at Monash University. Skilled in brand strategy and brand performance, Simon now leads his team in their delivery of a full-service offering, from marketing strategy to creative campaign execution. His clients include global Fortune 500 companies to start-up businesses.

Col Kennedy
Marketing Director, Grill'd Group

Col recently joined Grill'd Group to the lead the focus on further building this iconic Australian brand and the overall customer experience. He is a passionate marketer with experience working across Australia, Europe, Asia, UK and USA. Prior to Grill'd, Col globally headed up marketing and Ecom at Country Road & Cotton On; as well as lead marketing at Target Australia. Before moving to Australia he spent most of his career at Disney and Sony PlayStation in European roles. 

Mohit Bhargava
GM - Marketing & Sales, Village Entertainment & Topgolf Australia

Mo has over 15 years of marketing & business development experience working across some of Australia’s leading brands. He has been recognized as one of the Top 50 most innovative marketers in Australia for the last two years running (#8 in 2017) in the CMO50 rankings for his data driven approach to marketing, and transformation of customer experience.

Since 2013, as General Manager of Sales & Marketing at Village Entertainment Group, Mo has been a key member of the executive team and is responsible for steering business strategies spanning across customer data & loyalty, e-commerce, customer experience, commercial partnerships, B2B & B2C retail, and brand. He has successfully partnered with the wider executive team to effectively execute both in a leadership and stakeholder capacity driving innovation and growth.

In his time at Village, Mo has successfully pioneered new cinema concepts including Australia's first dedicated kids cinema, partnered with technology teams to introduce in-seat food ordering via mobile phones, placed Village Gold Class gift cards amidst the top 5 gift cards in Australia, rebuilt & relaunched the loyalty program, and delivered category first partnerships with global brands such as BMW and Mastercard.

He has had a diverse career working across traditional and digital marketing roles, which has provided him with unique opportunities to seamlessly fuse digital, social media, & traditional marketing techniques and deliver market‐first customer engagement programs, such as Radio Free by Virgin Mobile (Australia’s first 100% crowd‐sourced digital radio station), and Unhatched (Nova Fm, The Comedy Channel and YouTube’s collective search for the country’s funniest short‐form comedian).

Mo has lived across multiple continents and still has deep seated family ties in Asia, North America and Australia. His deep understanding of cultures & diversity allows him to readily connect brands & products with diverse audiences. 

Anne Miles
Managing Director, International Creative Services

Anne Miles is Managing Director of International Creative Services, a winner of the Westpac 200 Business of Tomorrow for her focus on diversity, changing the advertising industry business model, and a focus on providing access to the world’s best creative talent. Anne’s motto is ‘Brands deserve better’ and believes the customer does too.
Anne is a unique multi-talented creative and marketing professional who has worked on so many top performing campaigns she’s lost count. Anne lives and breaths brand strategy with a unique ability to move the strategic insights into the final creative.
Anne’s experience begins as Head of TV in many large multi-national advertising agencies such as giants McCann-Erickson, J.Walter Thompson, Young & Rubican and Grey Worldwide. Anne was a foundation owner of Exit Films Australia, senior producer at Fuel VFX as well as holding freelance roles in many fields of production including motion, digital and graphic design; and animation. Anne has also spent time in research, brand strategy, as a marketing manager in large brands, and has spent the last 10 years as a marketing consultant with a speciality in consumer behaviour and neuro-linguistics. 

Lucio Ribiero
Managing Director, Online Circle Digital

Lucio Ribiero is a speaker, media commentator, university teacher at RMIT and the MD of Australian agency theonlinecircle.com.

With over 20 years of marketing experience, he's worked for McCann-Erikson, LoweLintas, MRM and Ogilvy until 10 years ago where he co-founded Online Circle Digital, growing to a 35 people agency servicing clients like Mercedes-Benz, Mondelez, Cadbury, Parmalat/Lactilis, AGL and more. He is graduated in Law, with an MBA, Certificate in Introduction to Psychology (Toronto University), Certification in Game Theory (Stanford). He is a MAICD, AMAMI CPM and and Alumni from the prestigious The Marketing academy Australia.

During his career, Lucio was elected one of the top 100 most influential Online Marketers in the world by Marketing Today and he has judged international Awards like AME, MB Awards and the NY Festival.
In 2017 Lucio Ribeiro started working with AI and his view of democratizing Artificial Intelligence. In 2018 his work with IBM Watson and San Churro, an Australian Food retailer, won numerous awards and it was showcased in many events, including IBM Think.
 

Interested in sponsoring the VIC Marketing 2019 & Beyond event? Email Johanna Herrera at Johanna.Herrera [@] ami.org.au to find our partnership options and packages.